True Native Media: Podcast Representation & Advertising

Trusted by Leading Brands

400+: Podcasts Served
800+: Advertisers Served
926M: Impressions Served

Who we help

Built for Both Sides of the Mic

For advertisers

We're Expert Matchmakers

Reach engaged audiences through strategic podcast advertising. We connect brands with the right shows, delivering authentic host-read ads and sponsorships that make an impact.

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For podcasters

We Do the Negotiating

Turn your podcast into a thriving business with expert podcast representation and monetization. We handle sponsorships, advertiser relationships, and campaign management so you can focus on creating.

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Start to launch

How It Works

01
Discover
We start with your goals, whether you're a brand looking to reach new audiences or a podcaster ready to grow revenue.
02
Strategize
Our team builds the right podcast advertising strategy, connecting brands and creators through partnerships designed to perform.
03
Deliver
From campaign execution and ad operations to reporting and optimization, we manage the details that drive results.

Want the full picture? See how it works for advertisers and podcasters.

Testimonials

Trusted by Advertisers and Podcasters Alike

Podcaster
One of the things we appreciate most about working with True Native Media is that they approach podcast partnerships as relationships, not transactions. Their team has taken the time to understand our show, communicate openly, and create opportunities that support both our audience and our business. They’ve become a trusted extension of our team and an important part of our continued growth.
75% repeat advertiser rate.
Kevin GreenleeHost · The Murder Sheet
Podcaster
True Native Media has been an incredible partner in helping us grow our podcast without compromising our voice. They bring in brands that make sense for our audience and ensure every integration feels natural and trustworthy. It’s clear they understand both the business and the responsibility that comes with content creation.
Advertising revenue up over 121%.
Andrew GiancolaHost · The Personal Finance Podcast
Podcaster
Working with True Native Media has been transformative for our podcast. Not only have they helped us significantly grow our advertising revenue, but they’ve also connected us with brands that truly align with our audience. Their team understands podcasting, respects the creator voice, and makes monetization feel seamless.
The right audiences, and the right relationships.
Kirk MartinHost · Calm Parenting Podcast
Podcaster
When we first partnered with True Native Media, we knew we had an incredibly engaged audience, but we didn't fully realize the opportunity that existed to build a sustainable advertising business around the show. The team has helped us grow from landing our first brand partnerships to building long-term relationships with advertisers that genuinely fit our community.
9x revenue growth.
Josh SchnellHost · Reddit on Wiki

Discover a diverse lineup of independent podcasts, original voices, and engaged audiences.

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FAQ

Good Questions. Straight Answers.

From ad formats and pricing to sponsorships and monetization, we're breaking down the essentials of the podcast advertising industry.

How much does podcast advertising cost?

Podcast advertising costs vary based on audience size, ad format, placement, and campaign goals. Whether you're exploring a targeted host-read campaign or a larger, multi-show advertising strategy, our team can help identify the right opportunities for your brand. Reach out to share your goals and budget, and we'll work with you to build a campaign that makes sense for your objectives.

What is a host-read ad?

Host-read ads are ads that are created by the host of the podcast. The podcast host samples and uses the advertiser’s product and then creates an ad read that provides personal experience with the product.

What is the typical timeline for a campaign?

Most podcast advertising campaigns begin with an initial three-month commitment, allowing time to evaluate performance, optimize placements, and build momentum with listeners. Many advertisers choose to extend their campaigns into longer-term partnerships based on results. Our team works with each brand to determine the right timeline based on its goals, budget, and advertising strategy.

Why do I need a test campaign?

A test campaign allows you to evaluate how podcast advertising performs for your brand before committing to a larger investment. It helps identify which shows, audiences, and messaging resonate most with your target customers. These insights give us the opportunity to refine your strategy, optimize performance, and make more informed decisions about future campaigns.

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WHY TRUE NATIVE MEDIA

More Than Representation.

With over a decade of experience in podcast advertising and representation, we bring the relationships, industry expertise, and hands-on support that help creators and advertisers succeed.

Podcast Advertising Expertise

From host-read sponsorships to programmatic advertising, we develop tailored solutions that connect brands with engaged podcast audiences.

Relationships That Matter

We build lasting partnerships with creators, brands, and agencies, bringing a personal approach to every opportunity.

Strategic Brand Partnerships

We connect advertisers with podcasts that align with their audiences, objectives, and budgets, creating sponsorship opportunities built for success.

End-to-End Campaign Management

From planning and ad operations to reporting and optimization, our team manages the details that keep podcast advertising campaigns running smoothly.

Committed to Long-Term Growth

We go beyond individual campaigns to help creators build sustainable revenue and advertisers develop meaningful, lasting connections with podcast audiences.

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