Welcome, we are glad you are listening to Marketing Success with Podcast Advertising. We are very excited to share insider tips and tricks on how to get started with podcast advertising and how to leverage those tools to drive your companies ROI and brand awareness. We invite leading companies to divulge how they use this unique medium to enhance their business and what they have learned from their different campaigns. Ready? Let’s go!
Ep 1: Welcome to Marketing Success with Podcast Advertising
Ep 2: Podcast Advertising – Turning Obstacles into Opportunities
Podcast Advertising can be a challenging arena to enter without prior knowledge or experience. In today's episode, we are joined by Rebekah Bek, Marketing Manager for Ahrefs, a software company. She shares her journey of sponsoring podcasts, highlighting her most challenging moments and showing us how converting her challenges into wins has had an incredible impact on their marketing success.
Ep 3: Need Advice? An In-depth Look at Podcast Advertising
It’s not often you come across a veteran in the podcast advertising industry. It’s interesting that Smile, a software company, has yielded the benefits of this amazing medium for over a decade. Join us as Greg Scown, Founder of Smile reveals his tactics and best practices for a successful sponsorship.
Ep 4: How to Advertise on a Podcast with a Small Budget
A challenging topic for small businesses is deciding on the best platforms to use to advertise their brand. We are joined today by Sira Ruedeeniyomvuth, Partnership and Influencer Marketing Manager for Blinkist. In this episode, he explains how they came about podcast advertising and what processes they used to stretch their limited budget to yield amazing results.
Ep 5: Small Business and Podcast Advertising – Should you be doing it?
Small business owners who want to advertise with podcasts, need to be creative with their budget. Yev Pusin, Director of Marketing for Backblaze, is the driving force behind the companies' exciting podcast advertising journey. He provides insight on the best tactics to use when trying to deliver the necessary results for growth.
Ep 6: The Art of Successful Podcast Advertising
Learning from the best in the business is one of the most effective ways to succeed. Immerse yourself in today's episode with Dave Newmark, CEO, and CO-Founder of Podsearch, as he shares his superior knowledge on podcast sponsorship.
Ep 7: Is Podcast Advertising Influencer Marketing?
Advertisers are looking to diversify their ad spend in today's competitive market. Julie Zischke, Head of Offline Acquisition at Grove Collaborative, shares how she focuses on bridging the gap between traditional influencer marketing and podcast advertising. While podcast ads may not be typical influencer ads, Grove Collaborative has been able to spill the success over into podcasts and continue their growth. She believes there are so many shared learnings to be had between the two influencer marketing strategies. Julie also lets us in on her campaign strategies and how she overcomes creative testing challenges.